Here’s Why You Should Add Augmented Reality in Your Marketing Campaign Right Away

Today, the online ground has become more competitive and expensive than ever before. Users are developing some kind of blindness for generic and old-age online ads. Considering the fact that 2019 is going to be the year with the most internet users ever.

At the same time, it is frightening to know that the average time spent on website is demonstrating a constant 1% decline. This decline is significant for digital marketers and according to experts; availing services from an augmented reality Android app development company can put them out of this dilemma.

For sure, the augmented reality is the solution. However, AR usage in the advertising industry will also face a flood like any other tech that contains the caliber to instantly capture a customer’s attention. A fine example of augmented reality in binding the customer’s attention can be witnesses in Coca Cola’s recent “Faces of the City” campaign.

So why Augmented Reality is oddly capable of Boosting Customer Engagement? Let’s See:

Conveying the Customer Success Story
Every company has a decent “About Us” section in its official website defining its foundation, mission, vision, values, and quotes of important persons.

But how many of your end-users actually read it? Almost none. AR can help convey to the customers the brand values in a way that suggests they perfectly align to the customer success.


Instant Engagement and Long-Lasting Effect
The world we live in today is stuffed with ads on every wall, hoarding, app, television, and anything you can think of. Annoyed with the abundance of ads, today’s customers crave for something good, an ad that is worthy of their time and watching that is an experience in itself.

Ads triggered with AR can be extraordinarily engaging and have a long-lasting impact.

Location-Based Marketing
The total ad spent is expected to reach $38 billion by 2022 in terms of location-based marketing. It is undoubtedly the next thing in the world of marketing. And the increasing usage of smartphone users guarantees it.

Key Takeaway
Without a doubt, augmented reality is engulfed in the grasp of hype. However, unlike most of the ‘hyped techs’, augmented reality is here to stay. It undoubtedly has the potential to drive actual business benefits. Companies that have not yet been adopted augmented reality app development in their systems, are strongly recommended to do it now.

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